About Wim

Our history

  • 2007
  • 2008
  • 2009
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
2007

EU Forum for action

Creation of the European Alcohol and Health Forum (EAHF Chart), as a cornerstone of the EU Strategy to support Member States in reducing alcohol-related harm. A Forum open to all stakeholders motivated to contribute with tangible commitments.

2008

European wine sector unites under one common commitment

Launch of the Wine in Moderation - Art de Vivre commitment to the EAHF by CEEV, COPA & COGECA & CEVI. A Programme to unite the EU wine sector and disseminate a common message of moderation backed by education, science-based information, and self-regulation.

2009

Building the foundation; Education, Science, Self-regulation

Establishment of the Wine Information Council (WIC) – a network of scientists – for a broader dissemination of objective scientific evidence about Wine, Health and Social Aspects, supported by an on-line scientific database.

2011

Renew and Move Forward

  • Wine in Moderation commitment is renewed for 3 additional years with new and more ambitious objectives.
  • Creation of the WiM Association to coordinate and report on the implementation of the Wine in Moderation Programme, expanding its reach and impact throughout the world.
2012

Focus on Professional Education and Consumer Awareness

Launch of an EU Funded Education Partnership Programme (Leonardo Da Vinci-VET Art de Vivre Partnership programme) with 9 partners from 7 countries to focus on vocational and professional education in the area of wine, health and social aspects.

2013

South America welcomes Wine in Moderation

  • From a European policy programme to an international movement, Wine in Moderation opens up to South America.
  • Argentina becomes the first country of an extensive list outside Europe to join the Wine in Moderation movement.
2014

Accountability and Recognition

  • The European Parliament recognises the importance of Wine in Moderation in a report on the “European gastronomic heritage: cultural and educational aspects” (2013/2181(INI)).
  • The International Organisation of Vine and Wine (OIV) includes Wine in Moderation training on moderate and responsible drinking in professional training curriculum.
2015

Establishing a Global Movement

WiM Association joins the International Organisation of Vine and Wine (OIV) as Observer and is the key feature of the 38th OIV Congress (Mainz, Germany).

2016

Growth & Action

Munskänkarna becomes the first consumer association (27 000 members) to join WiM Association and coordinate the programme in Sweden.

2017

Engage, Motivate & Enable

Wine in Moderation launches central registration system, with a focus on wineries and wine related businesses, to increase participation and credibility. Register here.

2018

Celebrating 10 Years, Looking Forward

Wine in Moderation joins UNWTO as affiliate member and is presented at the 3rd UNWTO Global Wine Tourism Conference.

2019

New brand strategy

Wine in Moderation launches new Brand Strategy and new visual identity.

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2007
2008
2009
2011
2012
2013
2014
2015
2016
2017
2018
2019