The programme works to encourage responsibility and moderation in the consumption of wine as a cultural and social norm and to inspire healthy lifestyles to prevent and reduce alcohol abuse and its related harm.
The programme is looking to unite the whole wine sector, improve the knowledge and skills of the wine professional and motivate action that will provide consumers with the necessary life-skills to make informed choices and enjoy wine in a moderate and responsible way compatible with a healthy lifestyle.
While the programme is one, it is adaptable to cultural and national needs, taking the form of a mosaic of different national expressions. As an actor of Wine in Moderation, you will therefore be able to develop small or large-scale activities depending on your scope and resources, the structure and the needs of your national market, or any factor relevant to your entity.
It is in this frame that Wine in Moderation members and supporters develop activities to educate and inform both professionals and consumers about the inherited values of the wine culture, as well as the social and health risks related to the excessive consumption of alcoholic beverages.
All information and educational activities should be based on scientific evidence.
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24/10/2016 - 30/10/2016 | information
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
10/07/2016 - 10/09/2016 | information
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
10/04/2016 - 13/04/2016 | information
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy
04/04/2016 - 09/04/2016 | information
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
30/10/2015 - 02/11/2015 | information
Sogrape at Encontro com o Vinho e Sabores 2015
Sogrape Vinhos was present at the 2015 “Encontro com o Vinho e Sabores” offering free breathalyzer tests to visitors of Lisbon’s consumer w ...
Location: Porto, Portugal
24/09/2015 - 26/09/2015 | information
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina
20/07/2015 - 31/08/2016 | information
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France
06/06/2015 - 06/06/2015 | information
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina
07/11/2014 - 07/11/2014 | education
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany
04/04/2014 - 04/04/2014 | information
A day at Sogrape Vinhos
On 4th of April 2014, Sogrape Vinhos, S.A. recei ...
Location: Porto, Portugal
27/11/2013 - 27/11/2013 | science
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
11/07/2013 - 11/07/2013 | information
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal
01/05/2013 | information
Io Vivo Mediterraneo
Federvini communicates its active support towards responsible drinking through a digital platform - a Face ...
25/04/2013 | information
New WIC website
The Wine Information Council ("WIC") is one of the three pillars of the WIM programme. WIC acts as the focal point of credible scientists and resear ...
Location: World Wide
01/01/2013 - 30/06/2013 | information
Be prepared to speak with your children about alcohol
In conjunction with the Porto Municipal School Department and the Parent Teacher Association of the Pires de Lima School in Oporto, Sogrape Vinhos o ...
Location: Porto, Portugal
03/09/2012 - 31/08/2015 | information
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
01/08/2012 - 30/07/2014 | education
LDV-VET-Art de Vivre Partnership
VET-Art de Vivre partnership launched in August 2012 is a European funded project under the Leonardo da Vinci partnership programme, with a 2 year d ...
01/06/2012 | information
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)
01/06/2012 - 31/08/2013 | education
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world
28/05/2012 - 03/06/2012 | education
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
01/05/2012 - 31/05/2012 | education
WIM & HOTREC Partnership
A Memorandum of Understanding between HOTREC and Wine in Moderation was signed to motivate and facilitate partnership, on a voluntary basis, at nati ...
Location: Europe Wide
01/05/2012 - 30/05/2012 | information
ViniPortugal - Sogrape Vinhos: Vinho a Copo
"A Copo!" (Wine by the Glass) programme launched by the by ViniPortugal (the national wine promotion agency) in Lisbon and Oporto allows consumers t ...
Location: Lisbon - Porto
01/04/2012 - 30/04/2012 | information
Portuguese WIM Campaign (Phase 2)
2nd Wave of actions was led by ACIBEV. During the period running from 15 December to 29 December 2011, the 30-seconds spot of the campaign “Wine in ...
01/04/2012 - 30/09/2012 | information
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
01/01/2012 - 31/12/2012 | information
Self-Regulation by Sogrape Vinhos
Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of i ...
Location: All Commercial Communication
01/11/2011 - 30/11/2011 | information
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris
27/10/2011 - 28/10/2011 | information
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
01/09/2011 - 31/10/2011 | information
WIM & Friends of Glass: Pass the Bottle Campaign
In 2011 and looking to enlarge the reach of the WIM message in the wider wine value chain, WIM signed a MoU with Friends of Glass. As part of the WI ...
01/01/2011 - 31/12/2013 | education
Ascolta i tuoi Sensi
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European ...
01/01/2009 | education
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
01/01/2008 | education
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
01/01/2008 - 31/12/2011 | education
Vino e Giovani
The "Vino e Giovani" project of the Ministry of Agriculture, Food and Forestry, in collaboration with the Regions and the Universities, was entruste ...