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The programme works to encourage responsibility and moderation in the consumption of wine as a cultural and social norm and to inspire healthy lifestyles to prevent and reduce alcohol abuse and its related harm.


The programme is looking to unite the whole wine sector, improve the knowledge and skills of the wine professional and motivate action that will provide consumers with the necessary life-skills to make informed choices and enjoy wine in a moderate and responsible way compatible with a healthy lifestyle.


While the programme is one, it is adaptable to cultural and national needs, taking the form of a mosaic of different national expressions. As an actor of Wine in Moderation, you will therefore be able to develop small or large-scale activities depending on your scope and resources, the structure and the needs of your national market, or any factor relevant to your entity.


It is in this frame that Wine in Moderation members and supporters develop activities to educate and inform both professionals and consumers about the inherited values of the wine culture, as well as the social and health risks related to the excessive consumption of alcoholic beverages.


All information and educational activities should be based on scientific evidence.


--> How can your action be eligible as Wine in Moderation Action?

Activities
Stylianos Filopoulos - VorOina 2017 30/01/2017 - 30/01/2017
Greek wine from the ancient athenian symposium to today’s art de vivre
Moderation is embedded in the greek word for wine “krasi”. Krasi means wine mixed with water, a common practice in the ancient symposium, controlled ...
Location: Athens, Greece
Intervitis interfructa 26/11/2016 - 30/11/2016 | information
Intervitis interfructa welcomes Wine in Moderation
Deutsche Weinakademie was present at Intervitis Interfructa with the Wine i ...
Location: Germany
ACIBEV Encontro do Vinho 11/11/2016 - 14/11/2016 | information
‘Encontro com o Vinho e Sabores’ and responsibility make one
For the second consecutive year, “Encontro com o Vinho e Sabores”, one of the biggest and oldest event for wine and gastronomy in Portugal, adopted ...
Location: Portugal
Semana del vino 2016 24/10/2016 - 30/10/2016 | information
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
Location: Argentina
Conoscere l'Alcol 10/07/2016 - 10/09/2016 | information
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
Location: Italy
2016 Masticar Food and Wine Fair 05/05/2016 - 08/05/2016 | information
A fair dedicated to Wine & healthy eating
Bodegas de Argentina participated at the Masticar Food & Wine fair for the third ...
Location: Argentina
Responsible service creates Sustainable Business 27/04/2016 - 27/04/2016 | information
Portugal strengthens its activities towards professional education
In the frame of the training programme “Responsible service creates Sustainable Business”, ACIBEV organised a training action on 27 April in Lisbon. ...
Location: Lisbon, Portugal
XI Mediterranean Diet Congress 26/04/2016 - 28/04/2016 | information
Mediterranean Diet Congress reveals links between of diet & health
26-28.04.16, Barcelona, Spain. Celebrating the 20 years of existence, the Mediterranean Diet Foundation held the ...
Location: Barcelona, Spain
In Vino Virtus 2016 10/04/2016 - 13/04/2016 | information
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy
Malbec Wine Week 04/04/2016 - 09/04/2016 | information
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
Location: Argentina
Portuguese cinemas - Wine in Moderation Campaign 10/03/2016 - 30/03/2016 | information
Cinema Campaign “WINE IN MODERATION 2016”
During the Easter break, ACIBEV will be replicating the cinema campaign "Wine ...
Location: Portugal
Campaign 06/12/2015 | information
Vin et Société launches multichannel national campaign on drinking guidelines
Vin & Société launched their first public information campaign on drinking guidelines earlier this month. With the ambition to inform the consum ...
Location: Paris, France
Campaign 01/12/2015 - 31/05/2016 | information
“Bere meglio” – a training aimed at the Italian HORECA sector
With education at the centre of the Wine in Moderation-Art de Vivre Programme, it is becoming an ever-growing priority for the wine sector to improv ...
Location: Padova, Italy
21/11/2015 - 22/11/2015 | information
“Porto.Come” – a fine balance between wine and food
The Association of Port Wine Companies (AEVP) attended the 7th E ...
Location: Porto, Portugal
Porto e Douro Wine Show 21/11/2015 - 22/11/2015 | information
The “Porto e Douro Wine Show” is responsible
Between 21 and 22 November 2015, the Association of Port Wine Companies (AE ...
Location: Lisbon, Portugal
Weekly Programme Brochures with the Wine in Moderation message 01/11/2015 - 06/01/2016 | information
Wine in Moderation in Portuguese cinemas
The Association of Port Wine Companies (AEVP) and ...
Location: Portugal
Encontro com o Vinho e Sabores 2015 30/10/2015 - 02/11/2015 | information
Sogrape at Encontro com o Vinho e Sabores 2015
Sogrape Vinhos was present at the 2015 “Encontro com o Vinho e Sabores” offering free breathalyzer tests to visitors of Lisbon’s consumer w ...
Location: Porto, Portugal
Logo of Megavino 23/10/2015 - 26/10/2015 | information
WIM in the biggest wine expo of the Benelux
For the first time, Megavino, the biggest wine expo in the Benelux has decided to take on the ...
Location: Brussels, Belgium
Canva of photos from the Fete de la Gastronomie and the Master of Port 27/09/2015 - 28/09/2015 | information
Fête de la Gastronomie and Master of Port like moderation
The second edition of "Aperitif Wine: Heritage and Gastronomy" took place alongside the now traditional Master of Port in Paris last 27 and 28 Septe ...
Location: Paris, France
Logo of the Vinos y Bodegas wine fair 24/09/2015 - 26/09/2015 | information
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina
A toolbox to encourage responsible consumption 20/07/2015 - 31/08/2016 | information
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France
06/07/2015 - 10/07/2015 | information
“Mediterranean Diet” – the third edition of a week dedicated to moderation
Sogrape Vinhos held the third edition of its annual week “Let’s take a measure of life” from 6 to 10 July. With a special focus on the “Mediterranea ...
Location: Porto, Portugal
01/07/2015 - 12/08/2015 | information
Success for TV campaign about responsible consumption
“A Moderação leva sempre a melhor” – the spot developed by the Association of Port Wine Companies reached the end of its ...
Location: Portugal
11/06/2015 - 11/06/2015 | information
Responsib’All Day celebrates its fifth anniversary
Pernod Ricard celebrated the fifth edition of Responsib’All Day last 11 June. This ...
Location: Worldwide
06/06/2015 - 06/06/2015 | information
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina
05/06/2015 - 31/07/2015 | information
Conoscere l’alcol: a social campaign to sensitise to moderation
The third edition of the social campaign "Conoscere l’alcol" (or “Know Alcohol”) was launched this 5 June in Rome. Producers of wine, spirits and be ...
Location: Italy
Responsible message at summer festivals 04/06/2015 - 18/07/2015 | information
Summer festivals adopt the responsible message as well !
With spring reaching the northern hemisphere, it will soon be the time to start planning activities to reach the consumers with the moderate and res ...
Location: Portugal
20/05/2015 - 20/05/2015 | information
Wine experts: ambassadors of responsible consumption?
With the goal to increase wine experts’ professional and personal competences, the ...
Location: Germany
04/05/2015 - 04/05/2015 | information
Sector self-regulation at the heart of discussions
Responsible wine communication was recently at the centre of discussions in Germany. Invited at the yearly symposium of the ...
Location: Germany
11/04/2015 - 11/04/2015 | information
Social responsibility at the Malbec Open Days
For the second consecutive year, Bodegas de Argentina supported the Malbec ...
Location: Buenos Aires, Argentina
In Vino Virtus: change your drinking, save your life 22/03/2015 - 25/03/2015 | information
In Vino Virtus: Italian police launches Wine in Moderation campaign with UIV
On the occasion of Vinitaly, the State Police of Verona in collaboration with Unione Italiana Vini (UIV) is launching “In Vino Virtus”– a Wine in Mo ...
Location: Verona, Italy
12/03/2015 - 12/03/2015 | information
Italian authorities encourage responsibility and moderation
Rome, March 12, 2015 – Held in the most beautiful auditorium of the Italian Ministry of Agriculture: Sala Cavour, the round table “L’alcool ...
Location: Rome, Italy
26/02/2015 - 01/03/2015 | information
Sogrape Vinhos at Essência do Vinho 2015
Sogrape Vinhos present at the 2015 “ ...
Location: Porto, Portugal
04/02/2015 - 31/12/2015 | information
Vin & Société launches weekly “prevention meetings”
Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out t ...
Location: France
29/01/2015 - 29/01/2015 | information
WIM presented at Spanish Wine & Health conference
January 29, Burgos, Spain - The Spanish Wine Federation (FEV) was invited t ...
Location: Burgos, Spain
26/01/2015 - 26/01/2015 | education
Responsible Party: renewal of the partnership between Pernod Ricard and the Erasmus Student Network
26/01/2015, Brussels, Belgium – For the 5th consecutive year, ...
Location: Brussels
17/12/2014 - 17/12/2014 | education
Prizes for Wine in Moderation-Art de Vivre students of German vocational schools
Educating young wine professionals is an important focus in the work of the Deu ...
Location: Germany
17/11/2014 - 10/11/2014 | education
Communicating Moderation and Responsibility - WIM celebrates its 3rd anniversary by organising a conference
To celebrate its 3rd anniversay, WIM will be organising its annual event this 17 November in Brussels by organising a short conference: “Communicating Moderation a ...
Location: Brussels, Belgium
09/11/2014 - 17/11/2014 | education
Implementation of the Wine in Moderation programme in Argentina presented at the 37th OIV Congress
Mendoza, Argentina, 10/11/2014 - The 37th edition of the World Congress of Vine and Wine in Mendoza welcomed over 1200 ...
Location: Mendoza, Argentina
07/11/2014 - 07/11/2014 | education
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany
31/10/2014 - 02/11/2014 | education
Wine culture session at the Digital Wine Communications Conference
30/10/14, Montreux, Switzerland – WIM Aisbl partnered with the ...
Location: Montreux, Switzerland
30/10/2014 - 01/11/2014 | education
Vinos y Bodegas Wine Fair adopts the WIM message of responsibility
Considered as one of the most important of the wine industry, the Vinos y Bodegas Win ...
Location: Buenos Aires
28/10/2014 - 28/10/2014 | education
Four national entities join to launch a programme about responsible service
A responsible service training programme “Responsible service creates sustainable business” was launched in joint effort between ...
Location: Porto, Portugal
16/10/2014 - 19/10/2014 | education
WIM alongside the most recognised chefs in Argentina
Last October, Bodegas de Argentina took part in the ...
Location: Buenos Aires, Argentina
14/10/2014 - 11/01/2015 | education
“A Moderação leva sempre a melhor” a Portuguese TV Campaign about responsible consumption
Developed by the Association of Port Wine Companies, the TV Campaign “A Mod ...
Location: Portugal
29/09/2014 - 05/10/2014 | education
Argentinean Wine Week endorsed by the Wine in Moderation-Art de Vivre Programme for the first time
The Wine Week organised from September 29th to October 5th took place in Buenos Aires and the most important cities of Argenti ...
Location: Argentina
21/09/2014 - 21/09/2014 | education
COPA COGECA at Bruxelles Champêtre
COPA*COGECA was present at the 12th edition of ...
Location: Brussels
18/09/2014 - 19/09/2014 | education
UIV’s second table on “Wine and Health” further strengthens WIM Implementation in Italy
Taking the opportunity of their board meeting early September, Unione Italiana Vini (UIV) organised their second “Wine and Health” round table in Mo ...
Location: Montalcino, Italy
26/08/2014 - 26/08/2014 | education
Vinos de Chile organises seminar on Social Responsibility with high representatives of Chilean authorities
To launch the Wine in Moderation-Art de Vivre Programme in Chile and in the frame of the Research & Development (R&D) Consortium, ...
Location: Santiago
21/07/2014 - 25/07/2014 | education
“Let’s take measure of life” – the second edition of a week dedicated to a moderate consumption of alcohol, diet and exercise
As part of the Wine in Moderation-Art de Vivre programme and its commitment to the Alcohol and Health National Forum, Sogrape Vinhos, S.A. held the ...
Location: Porto, Portugal
26/06/2014 - 26/06/2014 | information
Wine in Moderation Message in the Danube Region Wine Fair at the Committee of the Regions
On June 26th, the Committee of the Regions (CoR) hosted the Danube Region Wine Fair, a wine tasting event which was accompanied by the WI ...
Location: Brussels, Belgium
25/06/2014 - 25/06/2014 | information
Bodegas de Argentina organises a WIM workshop with leading wine companies
(25/06/14, Mendoza) Bodegas de Argentina organised a Wine in Moderation workshop with leading wine companies exchanging knowledge, experience and be ...
Location: Mendoza, Argentina
24/06/2014 | information
Wines of Argentina joins the Wine in Moderation programme in Argentina
(24/06/14, Mendoza) Wines of Argentina - WofA, the institution which communicates a ...
Location:
18/06/2014 - 18/06/2014 | information
WIM common message presented at a Wine & Health Seminar in Portugal
ACIBEV was invited to present the Wine in Moderation-Art de ...
Location: Barcelos, Portugal
05/06/2014 - 05/06/2014 | education
The VET Artdevivre Partnership organises dissemination conference in Brussels
The VET Art de Vivre Partnership organi ...
Location: Brussels, Belgium
22/05/2014 - 22/05/2014 | education
Pernod Ricard’s Responsib’All Day is at its fourth edition
The fourth annual Responsib’All Day action of Pernod Ricard ...
Location: Worldwide
10/04/2014 - 10/04/2014 | information
FEV receives prize for the WIM implementation in Spain
The Mediterranean Diet Foundation awarded the ...
Location: Barcelona, Spain
04/04/2014 - 04/04/2014 | information
A day at Sogrape Vinhos
On 4th of April 2014, Sogrape Vinhos, S.A. recei ...
Location: Porto, Portugal
31/03/2014 - 03/04/2014 | information
Wine in Moderation-Art de Vivre presented at the 10th Congress on the Mediterranean Diet
Between March 31st and April 3rd, the Spanish edition of ...
Location: Barcelona, Spain
08/03/2014 - 08/03/2014 | education
Wine in Moderation and Professional Education at Oenorama 2014 Wine-Expo
On the occasion of the 2014 Oenorama wine exhibition (Saturday 8 March 2014 | 11.00 to 12.30 | ...
Location: Greece, Athens, Olympic Fencing Exhibition Centre
07/03/2014 - 09/03/2014 | information
Wine in Moderation-Art de Vivre at Buenos Aires’ first gastronomy festival
For the first time ever, a Food & Wine Fair was organized in Buenos Aires and ...
Location: Buenos Aires, Argentina
20/02/2014 - 23/03/2014 | information
WIM at the Ibero-American Wine Business Forum
The first ...
Location: Spain
04/12/2013 - 05/12/2013 | information
A WIM step forward for Unione Italiana Vini
Unione Italiana Vini (UIV) launched its new working committees among which the committee on “ ...
Location: Italy-Rome
27/11/2013 - 27/11/2013 | science
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
Location: Brussels
13/11/2013 - 13/11/2013 | information
WIM & APHORT Responsible Service Protocol
4th WIM Conference - Lisbon  - November 13 At the conclusion of the 4th ...
Location: Lisbon, Portugal
11/07/2013 - 11/07/2013 | information
Partner Education
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal
Io Vivo Mediterraneo 01/05/2013 | information
Io Vivo Mediterraneo
Federvini communicates its active support towards responsible drinking through a digital platform - a Face ...
Location: Italy
WIC website 25/04/2013 | information
New WIC website
The Wine Information Council ("WIC") is one of the three pillars of the WIM programme. WIC acts as the focal point of credible scientists and resear ...
Location: World Wide
01/04/2013 | information
Federvini’s successful Drink Test App
Together with H3G-Tre Italia (the third Italian mobile company) & Fond ...
Location: Italy
Be prepared to speak with your children about alcohol 01/01/2013 - 30/06/2013 | information
Be prepared to speak with your children about alcohol
In conjunction with the Porto Municipal School Department and the Parent Teacher Association of the Pires de Lima School in Oporto, Sogrape Vinhos o ...
Location: Porto, Portugal
Quien Sabe Beber, Save Vivir 03/09/2012 - 31/08/2015 | information
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
Location: Spain
Education and Culture, Lifelong learning rpogramme LEONARDO DA VINCI 01/08/2012 - 30/07/2014 | education
LDV-VET-Art de Vivre Partnership
VET-Art de Vivre partnership launched in August 2012 is a European funded project under the Leonardo da Vinci partnership programme, with a 2 year d ...
Location: Europe
World Congress of Vine and Wine 2012 18/06/2012 - 22/06/2012 | science
WIM presentation at the 35th World Congress of Vine and Wine of OIV in Turkey
The OIV Scientific Congress gave the opportunity to introduce the Wine in Moderation initiative to delegates and experts from all over the world. ...
Location: Izmir, Turkey
Cloudy Bay label 01/06/2012 | information
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)
Moët Hennessy 01/06/2012 - 31/08/2013 | education
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world
Brussels Wine Week 2012 28/05/2012 - 03/06/2012 | education
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
Location: Brussels
HOTREC 01/05/2012 - 31/05/2012 | education
WIM & HOTREC Partnership
A Memorandum of Understanding between HOTREC and Wine in Moderation was signed to motivate and facilitate partnership, on a voluntary basis, at nati ...
Location: Europe Wide
Vinho a Copo 01/05/2012 - 30/05/2012 | information
ViniPortugal - Sogrape Vinhos: Vinho a Copo
"A Copo!" (Wine by the Glass) programme launched by the by ViniPortugal (the national wine promotion agency) in Lisbon and Oporto allows consumers t ...
Location: Lisbon - Porto
Portuguese Secretary of State 01/04/2012 - 30/04/2012 | information
Portuguese WIM Campaign (Phase 2)
2nd Wave of actions was led by ACIBEV. During the period running from 15 December to 29 December 2011, the 30-seconds spot of the campaign “Wine in ...
Location: Nationwide
Repas Divin 01/04/2012 - 30/09/2012 | information
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
Location: France
01/01/2012 - 31/12/2012 | information
Self-Regulation by Sogrape Vinhos
Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of i ...
Location: All Commercial Communication
Cracheur d' Or 2011 01/11/2011 - 30/11/2011 | information
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris
Moscow International Wine Expo 27/10/2011 - 28/10/2011 | information
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
Location: Moscow
Comity of Regions Open Days 2011 11/10/2011 - 11/10/2011 | information
WIM and Euro-Toques: an Alliance between Gastronomy and Wine
Repeating the success of 2007 and 2008, the official reception of the Open Days was organised by Euro-Toques, the European Community of Cooks. It wa ...
Location: Brussels
Friends of Glass 01/09/2011 - 31/10/2011 | information
WIM & Friends of Glass: Pass the Bottle Campaign
In 2011 and looking to enlarge the reach of the WIM message in the wider wine value chain, WIM signed a MoU with Friends of Glass. As part of the WI ...
Location: Brussels
Prevention of alcohol misuse Round table discussion 12/05/2011 - 12/05/2011 | information
Prevention of alcohol misuse Round table discussion: Binge drinking or Art de Vivre or is there anything in between?
This controversial topic was discussed by representatives of different stakeholders such as: Lawyer J. Busse (German Advertising Standards ...
Location: Berlin
Portuguese Secretary of State 01/04/2011 - 30/04/2011 | information
Portuguese WIM Campaign (Phase 1)
1st Wave of actions was lead by AEVP: Advertising in Cinemas ...
Location: Porto
Ascolta i tuoi sensi 01/01/2011 - 31/12/2013 | education
Ascolta i tuoi Sensi
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European ...
Location: Italy
Freixenet & WIM logo 01/01/2009 | education
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
Location: Spain
WIM in professional schools 01/01/2008 | education
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
Location:
Vino e Giovani 01/01/2008 - 31/12/2011 | education
Vino e Giovani
The "Vino e Giovani" project of the Ministry of Agriculture, Food and Forestry, in collaboration with the Regions and the Universities, was entruste ...
Location: Italy
Moët Hennessy | information
WIM website available on Moët Hennessy brand’s website /direct pop-up to WIM
In order to visit any of Moët Hennessy’s brands webpages, visitors from all over the world have to go through the age-gate page, to discourage under ...
Location: Moët Hennessy brand’s website
Prof. Belz & Prof. Worm | science
The role of wine in prevention – from a medical and a sociological perspective
With scientific symposia, the Deutsche Weinakademie informs physicians and other health professionals (high profile multipliers) competently about “ ...
Location: Dresden
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