The Wine in Moderation programme values and principles guide its governance. Wine in Moderation is a common programme centrally coordinated and nationally implemented, with the capacity to adapt to local needs while respecting cultural diversity.

The international coordination is provided by a not-for-profit international association, the WiM Association. In each country, there are one or more WiM national coordinators to support the planning, coordination, implementation and accountability of the programme in their respective country.

The efforts made at international and national level are supported by a number of Ambassador companies; leading wine companies that set the example with their leadership in social responsibility and high contributions. Partnerships are key for the programme.

Wine in Moderation Partners - key actors of the wine value chain - actively support Wine in Moderation by helping to empower professionals and encourage moderation and responsibility.

The WiM supporters are all those that join the programme, adhere to its values, principles and objectives and actively support its implementation under the guidance of the respective WiM National Coordinator.

The Social Responsibility Movement of the Wine Sector


  • National Wine in Moderation programme
  • WIM Activities

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