Organise Action - image credit joana kosinka / edit sf

The social responsibility movement of the wine sector


Provide a common reference that unites the entire international wine value chain and fosters their contribution in the fight against alcohol-related harm.


In spite of a fragmented wine sector, the Wine in Moderation programme has been able to mobilise leading organisations and wine companies at international, national and local level, providing one common CSR reference and fostering their contribution in the fight against alcohol-related harm.


Built around one single message and logo that speaks to all consumers regardless of their origins, generations, and genders, the programme sets a common identity bringing all the actors together. This simple yet powerful message is supported by the whole wine sector: "Wine, only appreciated in moderation".


The wine sector’s strong commitment, the programme’s approach, the quality of the actions, the endorsement by stakeholders and partnerships, both at national and international level have also enabled the programme to grow and expand locally and throughout the world.


For the first time the wine sector is united under one common programme.


Learn how the European Wine Sector united, created in 2008 the Wine in Moderation Programme.

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  • National Wine in Moderation programme
  • WIM Activities

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20/04/2016 |
Masters of Wine team up with Wine in Moderation
Press Release – Brussels, 20 April 2016 – The Institute of Masters of Wine (IMW) joins the Wine in Moderation Programme as a Partner focusing on social responsibility and education.
25/05/2015 |
WIM forms alliance with the Mediterranean Diet Foundation
WIM forms alliance with the Mediterranean Diet Foundation

WIM Association adheres to “Paralelo 40” and partners with the Mediterranean Diet Foundation (MDF) to fight alcohol-related harm and to promote a healthy lifestyle based on the Mediterranean Diet.

07/05/2014 |
PRESS RELEASE: European Network of Wine Cities joins the Wine in Moderation–Art de Vivre Programme
Carme Ribes (General Secretary of RECEVIN) & George Sandeman (President of WIM)

The European Network of Wine Cities joins the Wine in Moderation – Art de Vivre Programme in a partnership to further spread the message of moderation and responsibility in wine drinking.

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