The social responsibility movement of the wine sector
Provide a common reference that unites the entire international wine value chain and fosters their contribution in the fight against alcohol-related harm.
In spite of a fragmented wine sector, the Wine in Moderation programme has been able to mobilise leading organisations and wine companies at international, national and local level, providing one common CSR reference and fostering their contribution in the fight against alcohol-related harm.
Built around one single message and logo that speaks to all consumers regardless of their origins, generations, and genders, the programme sets a common identity bringing all the actors together. This simple yet powerful message is supported by the whole wine sector: "Wine, only appreciated in moderation".
The wine sector’s strong commitment, the programme’s approach, the quality of the actions, the endorsement by stakeholders and partnerships, both at national and international level have also enabled the programme to grow and expand locally and throughout the world.
For the first time the wine sector is united under one common programme.
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The European Network of Wine Cities joins the Wine in Moderation – Art de Vivre Programme in a partnership to further spread the message of moderation and responsibility in wine drinking.