how to get involved in Wine in Moderation

The “Wine in Moderation – Art de Vivre Programme” invites all actors, companies, associations, and other organisations of civil society linked to the wine value chain (production, distribution, retail, hospitality, promotion and consumption) to join the Programme, and take action.


Why get involved?

Whether you are already very active in Corporate Social Responsibility or you are thinking of getting involved and contribute to a sustainable wine culture, Wine in Moderation is the social responsibility movement of the wine sector that aims to promote a wine culture that inspires healthy lifestyle and well-being.

By joining the Wine in Moderation programme, you will participate in a tangible and visible Corporate Social Responsibility programme, reinforcing your leadership in social responsibility in the wine category.

How to get involved?

The Wine in Moderation programme is made up of a multitude of actors. There are therefore a number of ways in which you could get involved depending on the nature of your entity and its reach.



WiM Supporter

All actors, companies, associations, academies, institutes, organisations of civil society and authorities related directly or indirectly to the wine value chain that would like to participate in the programme at national level are welcomed to join as WiM Supporters.


The WiM supporter has to adhere to the programme’s values and principles and the Wine Communication Standards (WCS), to sustain the missions and objectives of the programme and encourage moderation and responsibility in the consumption of wine, by taking WiM Actions under the guidance of the National WIM Coordinator.


To join the Wine in Moderation programme as a WiM supporter, please click here.


As soon as an entity is accepted by the National Coordinator to join the programme, it is registered and authorized to use the Wine in Moderation TM/logo and it can take action.


You have already joined the programme but you haven't registered online yet ? Register here to be authorised the use, create your WiM supporter account and download the Wine in Moderation TM/Logos.

To get started take a look at our programme toolkits.




Wine in Moderation Ambassador Company Banner

If you are a leading wine company and you would like to become a leader in social responsibility, please contact WiM Association and send us information about your company and why you would like to become our Ambassador Company.


Learn more about the Ambassador Scheme and discover who our current Ambassador Companies are.



Wine in Moderation National Coordinator Banner

If you are a national wine association, and you would like to launch the Wine in Moderation programme in your country, send us information about your association, its representativeness, and why you would like to become the WiM coordinator in your country.


To learn more about National WIM Coordinators and the countries with existing programmes, click here.


Associated Partner of Wine in Moderation

You are a European or international association, you have members at national/regional level linked to the wine value chain, and you are not a wine production/trade representative association or leading wine company?


You could join the Wine in Moderation CSR movement as Associated Partner of the programme. We would love to know more about your organisation and your interest to join the movement, so contact us here!

Learn more about the roles and responsibilities of our Associated Partners.


Your association/company/organization does not fall under the categories mentioned above? We invite you to contact us through our “Contact” page, and give us more details about who you are and what you do. We will make sure to get back to you as soon as possible.

Share on Facebook Share on twitter Share on google plus